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The outgoing 2020 was not the best year for the hospitality industry. It will take the industry long time to recover its positions. The International Centre for Creative Hospitality, opened in Moscow on New Year's Eve, and initiated by the Moscow-based Business Russia, is called to help this industry. The main task of the Centre is to train specialists in the hotel industry. The work will be carried out on the basis of the International Institute of Informatics, Management, Economics and Law on Tsvetnoy Boulevard.
International Centre for Creative Hospitality is an innovator in professional education for management. The Centre’s program covers hotel asset management, resort property development, small city hotel management, hospitality marketing and sales, luxury property management, technical and IT courses for hotel personnel, MICE, revenue management and pricing, training and advanced training of tourism cluster personnel, and objects of tourist and other infrastructures - as well as courses for line personnel: reception and accommodation services, F&B, economic department.
The Centre was established as a result of a joint initiative of a number of public organizations. Together with the Moscow branch of Business Russia, The Eurasian Peoples’ Assembly, the National Tourist Union, NUHI also participated in the creation of the Centre. The general partners for training line personnel are the Russian International Academy of Tourism RIAT and the international department Vatel-RIAT, a member of the Association of Europe's Leading Hotel Schools (EURHODIP), a member of the UNESCO UNITWIN network and the UN World Tourism Organization (UNWTO) knowledge network.
The Centre is headed by Inna Pekhova, an authoritative expert in the domestic tourism industry with extensive experience in the largest chain and independent hotels and in various industry structures.
At the same time, on the basis of the International Institute of Informatics, Management, Economics and Law of the MIUEP, where programs of higher (bachelor's) and additional professional education are being implemented, partner projects of the Centre were launched: Schools of Grants and the Accelerator of Tourism Projects. Their work is aimed at providing resource and expert support to participants to increase social and economic attractiveness of projects for winning grant contests and attracting additional funding.