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On March 19-21, 2021 the Navruz festival was held as part of the Year of Health and Active Longevity in Ufa, in the country club “Bukhta Kila”.
The festival was organized by the Representation of the Eurasian Peoples' Assembly in the Republic of Bashkortostan. The event was supported by the State Committee of the Republic of Bashkortostan for Foreign Economic Relations and Congress Activities, OPORA RUSSII, Delovaya Rossiya, the Chamber of Commerce and Industry of Bashkortostan, the Club of like-minded restaurateurs bUffet, the Association of Professional marketers.
The partners of the festival were: Torgashoff - food products for HoReCa, production of corporate clothing FORMA TRUDA, Magic Lamp, BashPechi, advertising studio Octopus, Marketing agency “Ya.Reklama”, TV channel RBK-Ufa, “Russia 24”, “Vsya Ufa”, “Nezavisimaya Uralskaya Gazeta”, Radio “NRJ”, “Aksakov” magazine, Geo.Pro in Ufa, “Gastro Karta”, PRyanik Digital agency, “Multi – Media” channel.
The program of the event included discussion sections on supporting entrepreneurship, marketing, accounting and investment; business games; the establishment of the Association of Accountants of the Republic of Bashkortostan, as well as the launch of a competition for the best accountant in Bashkortostan; Bruderfest-Navruz gastronomic festival of cuisines of the world; a fair and exhibition of local producers and artisans, as well as a concert program.
On behalf of the Prime Minister of the Government of the Republic of Bashkortostan, Deputy Secretary General of the Eurasian Peoples' Assembly, Andrey Nazarov a welcoming message was sent to the participants at the official opening of the festival. Andrey Nazarov expressed confidence that the festival will be held at a high level and will contribute to an active exchange of views on the systemic development of small and medium-sized businesses.
Also, the Secretary General of the Eurasian Peoples' Assembly Andrei Belyaninov made a welcoming speech via video conferencing, emphasizing the social activity of entrepreneurs of the Republic and noting that Bashkortostan has a lot to be proud of both in economic and business terms.
One of the most important parts of the festival was the practical conference “Marketing Insight – The way to develop regional and municipal brands. Export brand”.
Alexey Gusev, Minister of Trade and Services of the Republic of Bashkortostan: “Today, more than 500 Bashkir producers of food products and non-food products are participants in the project “Product of Bashkortostan”- they are agricultural cooperatives, peasant farms, individual entrepreneurs. In total, they produce more than 17 thousand products marked with the sign “Product of Bashkortostan”. The project is a kind of link between the manufacturer and the retail, it expands the boundaries of the possibilities for manufacturers to promote their products”.
Margarita Bolycheva, Chairman of the State Committee of the Republic of Bashkortostan for Foreign Economic Relations and Congress Activities: “It is quite difficult for an individual entrepreneur to conquer the foreign market. Therefore, promotion under the umbrella brand “Made in Bashkortostan” is a logical continuation of the regional project “Product of Bashkortostan”, in order on the international arena, in any country in the world buyers know that purchasing a product under the “Made in Bashkortostan” brand, they receive a high-quality and competitive product. In addition to assistance in promotion, the Republic has a wide range of measures to support exporters: three types of financial subsidies, free training in working with foreign markets, placement on international marketplaces and much more”.
Radmir Zabirov, Chairman of the Committee for Support and Development of Industry of the Eurasian Peoples' Assembly in Bashkortostan: “We invite entrepreneurs of the Republic of Bashkortostan to consider the projects and events of the Assembly as one of the tools for positioning their products. In particular, the Committee is ready to support the promotion of the brands “Product of Bashkortostan” and “Made in Bashkortostan” in international markets using the Assembly, which include representatives from 40 countries of Eurasia. The Representative Office and the Committee interact with the Council for International Economic Activity of the Eurasian Peoples' Assembly. The aim of the Council is to activate mutually beneficial trade and economic cooperation, create favourable conditions for the implementation of activities on the Eurasian continent in international trade, industrial cooperation, international investment cooperation, currency, financial and credit operations”.
Lyaysan Nikolaeva, Chairman of “Opora Rossii”: “We are glad that the Representation of the Eurasian Peoples' Assembly in Belarus supported the initiative of the regional branch of" Support of Russia "to hold the" Navruz "Festival. We are confident that the format of the festival has already proved itself well and will become traditional”.
Azalia Yanysheva, Chairman of the Association of Accountants of the Republic of Bashkortostan: “Our task is to increase the status of accountants, to motivate more entrepreneurs to move from so called “black” accounting to “white” one. This is important for the development of the economy of Bashkortostan, since new enterprises operating legally will increase the budget and the region's economy will grow”.
Vitaly Baranovsky, director of the Restaurateurs Club bUffet: “The best restaurateurs of the region took part in the Navruz festival, organizing the Bruderfest-Navruz gastronomic festival of world cuisines. Participants and guests of the event were able to get acquainted with the cuisines of different peoples of our Republic and get an unforgettable gastronomic experience. The unique combination of business and gastronomic parts of the festival allowed not only to diversify the program, but also to make it truly beautiful and memorable”.
The best practices for brand promotion, voiced during the practical conference, were included in the final resolution and sent to the General Secretariat of the Eurasian Peoples' Assembly.
At the end of the event, a member of the Public Council of the Representation of the Eurasian Peoples' Assembly in Bashkortostan, Radmir Zabirov, informed about plans to hold a roundtable meeting on information security of doing business in early April with a member of the Civic Chamber of Russia Vladimir Zorin.